How to Monetize Your Podcast with a Small Audience

Milo
9 min readJan 9, 2023

Yes, we podcast because we enjoy it. Podcasts are a great way to get your voice out there and share your thoughts, opinions, and ideas with the world. Podcasts can be a method for promoting your brand. They can be a way to get a message across to the public. Or, a podcast can simply be a way to spend some time each week having fun and recording it. The reason for podcasting might differ from person to person, however one thing is the same for everyone and that is they take time. And as the old saying goes, time is money. So, if you can make a little money from your podcast, it is a win-win situation.

It is not unreasonable to want to fund your show to cover the hosting fees and occasionally buy a cup of coffee. For those who have a large enough following, it is possible to make a decent income and work full time as a podcaster. However, most do it on the side.

Many podcasts have monetizing strategies in place to generate revenue from their listenership. This can range from offering additional products or services for a cost, or sponsored ads that run during the show.

Paid Ads

Having paid ads during a show is probably one of the most common methods that podcasters can use to earn revenue. If you are reading this article, that most likely means you have listened to a podcast or…

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Milo

Milo Denison is a freelance project manager and content writer. His most recent book “How to Manage Your Manager” is out now www.milodenison.com/books